RIDE is proud to announce the official signing of a Memorandum of Understanding (MoU) with Kuriftu Resorts, under Boston Partners PLC. This milestone marks an important step in strengthening collaboration between digital mobility and hospitality services in Ethiopia.
This partnership is built on a shared vision to improve urban mobility and enhance customer experience through reliable, technology driven transport solutions. At RIDE, we believe mobility is not just about movement. It is about connecting people to opportunities, experiences, and destinations in a seamless and efficient way.
Through this collaboration, RIDE will support accessible and convenient e-transport services for Kuriftu guests, ensuring smooth travel between key destinations. As part of this effort, RIDE will deploy electric vehicles across selected locations such as Entoto Park, Africa Village, and Kuriftu Bishoftu Resorts, contributing to more sustainable and environmentally friendly mobility solutions.
The partnership will also play a key role in supporting major events hosted at Kuriftu Resorts. RIDE will provide reliable and well-coordinated transport services during conferences, weddings, concerts, and other large gatherings, ensuring a smooth and comfortable experience for guests.
In addition, both organizations will work closely on joint marketing and promotional activities. This includes strengthening brand visibility, building awareness, and creating meaningful engagement with customers while maintaining a strong and trusted reputation.
To further enhance customer experience, RIDE and Boston Partners will develop integrated service packages that improve accessibility and offer added value. These joint offerings will create more convenient and attractive travel experiences for both local and international visitors.
Beyond service delivery, this collaboration contributes to the broader development of Ethiopia’s tourism and digital economy. By aligning transport and hospitality services, both organizations aim to create more value for customers while supporting innovation, sustainability, and economic growth.
RIDE remains committed to building smart urban mobility solutions that are efficient, inclusive, and forward looking. This partnership reflects our ongoing effort to collaborate with leading institutions and deliver meaningful impact by creating more connected, reliable, and future ready mobility experiences across Ethiopia.
