Addis Ababa – As the 38th African Union (AU) Summit approaches, RIDE has successfully concluded a comprehensive Customer Care Training Program for 1,500 selected drivers. This initiative, organized in collaboration with the Ministry of Tourism, aims to ensure an outstanding transportation experience for both local and international guests arriving in Addis Ababa for this prestigious event.
Enhanced Training for Exceptional Service
The training covered essential topics such as effective communication, cultural sensitivity, and problem-solving techniques. This ensures that every guest enjoys a safe, professional, and welcoming experience while using RIDE’s services.
The AU Summit, scheduled for February 13 to 17, 2025, will bring together African leaders, policymakers, and global stakeholders to discuss key issues affecting the continent. As the host city, Addis Ababa is preparing to accommodate thousands of dignitaries, delegates, and visitors. RIDE’s initiative aligns with Ethiopia’s commitment to showcasing its renowned hospitality, service excellence, and vibrant culture.
Training Highlights: Preparing Drivers for Excellence
RIDE’s training program focuses on enhancing drivers’ soft skills and professional etiquette, ensuring they serve as ambassadors of Ethiopian hospitality. Participants learned how to:
- Communicate clearly and courteously with passengers
- Handle diverse customer needs, including international guests
- Manage challenging situations with professionalism
- Maintain safety, punctuality, and reliability
Drivers also gained insights into local tourism, enabling them to guide visitors to key cultural landmarks and promote Ethiopia’s rich heritage.
RIDE’s Commitment to Innovation and Growth
RIDE is more than just a transport service—it is a leader in digital mobility and economic empowerment. With 120,000 part-time, full-time, and seasonal participating drivers across Ethiopia, and over 5 million customers, the company continues to redefine urban transportation in Ethiopia and beyond. RIDE’s vision extends beyond transport-hailing, incorporating sustainability, digital inclusion, and economic development in alignment with Agenda 2063.
Enhancing Ethiopia’s Global Image
As the first point of contact for many guests arriving in Addis Ababa, RIDE’s drivers play a crucial role in shaping first impressions. Their training ensures a smooth, efficient, and welcoming transportation experience, reinforcing Ethiopia’s position as a modern, connected, and customer-focused nation.
With the AU Summit commencing on February 13, 2025, RIDE is fully prepared to provide high-quality, professional, and seamless transportation services. This initiative not only elevates the experience for visitors but also strengthens Ethiopia’s global reputation for excellence in hospitality and innovation.
